Small Businesses
Personal Brands
Creative Entrepreneurs
Startups
Consultants and Coaches
Real Estate
Hospitality and Tourism
Education and Training
Non-Profit Organizations
Creative Industries
CEO
Jarrett Lopez is the founder of AXIS Creative Co, where he helps leaders and organizations design strategies, build systems, and execute ideas that drive lasting impact. With a background in marketing, media, and technology, he is known for bringing clarity, creativity, and structure to visionary concepts.
Development Director
Derreck is a lifelong builder of ideas, systems, and strategies that help entrepreneurs do more by doing less. He focuses on turning chaos into clarity, finding simpler ways to scale, and designing digital ecosystems that run without constant oversight. At Axis Creative, the mission is not just to build funnels but to build freedom.
Business Director
Drake Huckaba is the Business Director at AXIS Creative Co, where he guides strategy, operations, and partnerships to help clients turn vision into reality. With a background in business development and leadership, he is passionate about aligning teams, building strong relationships, and creating a culture where creativity and business goals work hand in hand.
Project Manager
Mark is a dedicated Project Manager who ensures that projects are executed smoothly from start to finish. With a strong focus on organization, collaboration, and results, he oversees day-to-day operations and coordinates with teams to deliver successful outcomes.
Funnel and Website Builder
Nathan Garcia is a funnel and website builder at AXIS Creative Co, helping businesses create and optimize marketing funnels that convert. He specializes in turning strategies into seamless systems that drive growth, engagement, and results.
Graphic Designer
JP is a self-taught creative with an impeccable attention to detail. A cyclist during the day and an artist at night, he finds satisfaction in reaching outputs through constant sustained efforts. With years of experience in esports and web3 media production, he aims to achieve visually striking designs which are at the same time easy on the eyes.
You’ve invested time and resources, but your efforts aren’t translating into the recognition and results you hoped for. Is your brand failing to resonate with your target audience?
It’s challenging to balance content creation, social media, and advertising without a cohesive plan. Are you finding it difficult to integrate all aspects of your marketing efforts?
You’re navigating the business world alone, and lack of guidance
or community support is making growth feel like a distant goal.
Are you missing the tools and connections you need to thrive?









AXIS Creative Co caters to a wide range of industries, including small businesses, personal brands, and creative entrepreneurs. Whether you’re starting out or looking to scale, our services are designed to meet the unique needs of your industry and help you achieve your goals.
We start by understanding your business goals and challenges through an initial consultation. Based on this, we create a tailored strategy and implement our services, including branding, marketing, and systems integration. Throughout the process, we provide regular updates and support to ensure your objectives are met effectively.
We offer ongoing support throughout the project, including regular updates, strategy adjustments, and access to our team for any questions or concerns. Our goal is to ensure that you have everything you need to successfully implement our recommendations and achieve your business goals.
We customize our services based on your specific business goals and challenges. After an initial consultation, we develop a personalized strategy that aligns with your objectives, ensuring our solutions are relevant and effective for your unique situation.

Navigating the ever-shifting digital landscape, local SEO services play a crucial role for businesses aiming to keep up in such a dynamic environment, particularly in a bustling city like Dallas.
Local SEO focuses on optimizing a business's online presence for location-specific searches. It ensures that when someone looks for a product or service in their area, your business appears prominently. For the vibrant business community in Dallas, optimizing local search ensures visibility and accessibility to potential customers nearby.
Regularly updating your local SEO strategy offers substantial benefits. As consumer habits and search engine algorithms evolve, staying on top of these changes helps maintain your business's online visibility.
By refreshing your approach, you can engage better with your audience, increase foot traffic, and enhance reputation in your target location. Keeping your strategy current means you're not just reacting to changes but actively setting the pace, making sure your business remains competitive and relevant in the local market.
Sometimes, what worked yesterday might not work tomorrow. Identifying outdated approaches in your local SEO strategy is the first step toward making necessary updates. If you notice a drop in website visits or engagement, it could signal that it's time for an overhaul.
Here are some signs indicating your strategy may be outdated:
- Decline in Local Search Rankings: If your business is slowly disappearing from search results, it's time to reassess your SEO efforts.
- Decreased Engagement on Google Business Profile: A lower volume of reviews or interactions can suggest your listing isn't attracting attention.
- Old Content and Keywords: Using the same content and keywords over long periods without updates can make your site less relevant.
Imagine a local café in Dallas using old menu keywords that no longer reflect its current offerings. Customers searching for seasonal specials won't find them, leading to missed opportunities. Reassessing keyword relevance ensures you meet current customer expectations and improve engagement. It's vital to remain observant, adjusting tactics as needed to keep up with evolving trends and maintain a strong online presence.
In Dallas, the seasons can have a significant influence on local search behaviors. Consider how trends shift with the calendar. Seasonal updates are a great way to keep your local SEO strategy fresh and relevant.
For instance, when the Texas State Fair rolls around, local businesses might notice a spike in searches related to fair activities, accommodation, and local eateries. By incorporating seasonal content that aligns with these interests, your business can capture more local attention. This could mean updating your keywords and content to reflect seasonal events or promotions.
Here's how seasonal trends can play a role:
- Adapt Content Themes: Tailor your content based on season-specific interests. In the summer, focus on events that attract tourists and locals alike.
- Update Promotions: Launch promotions that capitalize on seasonal events to attract more foot traffic.
- Revise Keywords: Use keywords that reflect seasonal activities, enhancing your visibility during peak times.
By adjusting your strategy to include seasonal trends, you can better connect with your audience, showing them that you're in tune with what's happening in the community.
Search engine algorithms change frequently, impacting how local businesses appear in search results. When these updates occur, they can either bolster your search ranking or diminish it, depending on how well you've adapted your strategy.
Here’s a simple approach to adjusting to these changes:
1. Stay Informed: Keep tabs on major announcements from search engines about upcoming changes.
2. Review Your Analytics: Regularly check your website's performance metrics to identify any shifts in traffic or engagement.
3. Test and Adapt: Experiment with different SEO tactics in response to algorithm changes, noting what improves your ranking and what doesn't.
By proactively responding to these updates, you can minimize negative impacts and maintain or even improve your search ranking.
As technology evolves, new tools and innovations can give your local SEO strategy a boost. Keeping up with these advancements means you can leverage the best available resources to optimize your online presence.
Consider these potential enhancements:
- Voice Search Optimization: With more people using voice-activated devices, optimizing your content for voice search can help you reach this audience segment. This often involves focusing on natural language queries and local phrases.
- Enhanced Data Analytics: Use advanced data analytics tools to gain deeper insights into your audience's behavior and preferences, helping refine your strategies.
- Local Listings Management Tools: Utilize tools that automate your local listing updates across multiple platforms, ensuring consistency and accuracy.
Embracing new technology enhances your local SEO efforts, making sure your business remains competitive and visible in the local market.
Keeping your local SEO strategy current in Dallas involves a mix of recognizing outdated tactics, adapting to trends, and embracing new technology. By following these practices, you can maintain a strong local presence.
It's about being proactive and regularly checking up on your strategy. Whether adjusting for seasonal trends, responding to algorithm changes, or integrating new tools, the goal is to stay relevant and reach your audience effectively. Stay vigilant, and keep refining your approach to ensure your business remains at the forefront of local searches. This ongoing commitment to updating your strategy will help foster long-term success and increased visibility in your community.
To keep your business thriving amidst changes, consider improving your strategy with local SEO services that are up-to-date and effective. Let AXIS Creative Co. help you navigate these updates and ensure your business remains highly visible and engaging to your local audience.