Small Businesses
Personal Brands
Creative Entrepreneurs
Startups
Consultants and Coaches
Real Estate
Hospitality and Tourism
Education and Training
Non-Profit Organizations
Creative Industries
CEO
Jarrett Lopez is the founder of AXIS Creative Co, where he helps leaders and organizations design strategies, build systems, and execute ideas that drive lasting impact. With a background in marketing, media, and technology, he is known for bringing clarity, creativity, and structure to visionary concepts.
Development Director
Derreck is a lifelong builder of ideas, systems, and strategies that help entrepreneurs do more by doing less. He focuses on turning chaos into clarity, finding simpler ways to scale, and designing digital ecosystems that run without constant oversight. At Axis Creative, the mission is not just to build funnels but to build freedom.
Business Director
Drake Huckaba is the Business Director at AXIS Creative Co, where he guides strategy, operations, and partnerships to help clients turn vision into reality. With a background in business development and leadership, he is passionate about aligning teams, building strong relationships, and creating a culture where creativity and business goals work hand in hand.
Project Manager
Mark is a dedicated Project Manager who ensures that projects are executed smoothly from start to finish. With a strong focus on organization, collaboration, and results, he oversees day-to-day operations and coordinates with teams to deliver successful outcomes.
Funnel and Website Builder
Nathan Garcia is a funnel and website builder at AXIS Creative Co, helping businesses create and optimize marketing funnels that convert. He specializes in turning strategies into seamless systems that drive growth, engagement, and results.
Graphic Designer
JP is a self-taught creative with an impeccable attention to detail. A cyclist during the day and an artist at night, he finds satisfaction in reaching outputs through constant sustained efforts. With years of experience in esports and web3 media production, he aims to achieve visually striking designs which are at the same time easy on the eyes.
You’ve invested time and resources, but your efforts aren’t translating into the recognition and results you hoped for. Is your brand failing to resonate with your target audience?
It’s challenging to balance content creation, social media, and advertising without a cohesive plan. Are you finding it difficult to integrate all aspects of your marketing efforts?
You’re navigating the business world alone, and lack of guidance
or community support is making growth feel like a distant goal.
Are you missing the tools and connections you need to thrive?









AXIS Creative Co caters to a wide range of industries, including small businesses, personal brands, and creative entrepreneurs. Whether you’re starting out or looking to scale, our services are designed to meet the unique needs of your industry and help you achieve your goals.
We start by understanding your business goals and challenges through an initial consultation. Based on this, we create a tailored strategy and implement our services, including branding, marketing, and systems integration. Throughout the process, we provide regular updates and support to ensure your objectives are met effectively.
We offer ongoing support throughout the project, including regular updates, strategy adjustments, and access to our team for any questions or concerns. Our goal is to ensure that you have everything you need to successfully implement our recommendations and achieve your business goals.
We customize our services based on your specific business goals and challenges. After an initial consultation, we develop a personalized strategy that aligns with your objectives, ensuring our solutions are relevant and effective for your unique situation.

In a city as lively as Dallas, Texas, businesses are constantly working to connect with their local audience. This is where understanding local SEO becomes essential. Local SEO, or search engine optimization, is the process of improving your online presence to attract more business from relevant local searches. For businesses, having a solid local SEO strategy is important to ensure visibility and attract potential customers right within their community. Knowing local SEO can help your business show up in search results when people nearby look for goods or services you offer.
Having an effective local SEO strategy can make all the difference in how your business appears online. This strategy focuses on optimizing your business's digital presence so that it appears prominently when users search with geographic qualifiers like "near me" or "in Dallas". It involves various practices, such as optimizing your Google Business Profile listing and using locally relevant keywords.
This not only helps attract nearby customers but also builds trust because people tend to choose businesses that are conveniently located. As a business in Dallas, embracing local SEO allows you to engage with your community and turn online searches into real customers walking through your door.
Local SEO is all about making your business visible to local customers who are searching for services you provide. Unlike traditional SEO, which focuses on improving a website's visibility on a global or national scale, local SEO targets a specific area. This involves using strategies like local keywords, optimizing for local directories, and managing reviews.
Several key elements make up a local SEO strategy:
- Google Business Profile: Claiming and optimizing this free listing is crucial. It ensures that all important information about your business is visible when people search for your services.
- Local Citations: These are online mentions of your business on various platforms, such as local directories. They often include your business name, address, and phone number (NAP), helping boost your local search presence.
- Reviews and Ratings: Encourage your happy customers to leave positive reviews. Good reviews not only improve your reputation but also contribute to higher search rankings.
The goal of local SEO is to create a strong digital footprint in your area. Imagine a small café located in Dallas. Through effective local SEO, it can appear at the top of search results when someone types "best coffee shop in Dallas," attracting locals looking for a place to grab their morning brew. With a strategic approach to local SEO, small businesses can stand out, even in a competitive city like Dallas.
Understanding the key components of a local SEO strategy is the first step in creating a robust online presence. Each piece of the puzzle matters, and when put together effectively, they can significantly enhance your visibility in local searches.
- Optimizing Google Business Profile: This is a must-do. Make sure your listing is complete with up-to-date information. Include your address, opening hours, and contact details. Regularly post updates and engaging content like photos or special offers to keep your audience informed and interested.
- Building Local Citations and Backlinks: Get your business mentioned on local directories or review sites. The more of these you have, the more credible you appear to search engines. Focus on accuracy, ensuring your business name, address, and phone number (NAP) are consistent everywhere.
- Using Relevant Local Keywords: Think like your customers. What words would they use when searching for a business like yours in Dallas? Implement these keywords throughout your website, blog content, and meta tags to help your business stand out in local searches.
Starting local SEO might feel overwhelming, but taking it step by step simplifies the process. Follow these initial steps to set a solid foundation:
1. Claim Your Google Business Profile Listing: If you haven’t already, claim and verify your business listing. This allows you to have more control over how your business appears in search results.
2. Ensure NAP Consistency: Across all platforms, double-check that your business name, address, and phone number are the same. Consistency helps improve your search ranking and avoid customer confusion.
3. Encourage and Manage Online Reviews: Engage customers by asking them to leave honest reviews. Respond to feedback promptly—whether positive or negative—to show that you value customer input.
Even with the best intentions, some mistakes can hinder your local SEO success. Awareness and preemptive action can help you avoid these pitfalls:
- Neglecting Mobile Optimization: Many people search using their phones. Make sure your website is mobile-friendly to offer a seamless experience.
- Inaccurate or Inconsistent Information: Update your information regularly. Errors can lead to lost opportunities and make your business appear unreliable.
- Ignoring User Reviews and Feedback: Engagement is key in building trust. Ignoring reviews—even critical ones—can speak negatively about your customer service. Always address feedback constructively.
Maintaining and refining your local SEO strategy is an ongoing effort. Just like any aspect of running a business, consistency and adaptability are your best friends. Make sure to regularly check your online listings and ensure that your information is current. Keep an eye on the latest SEO trends to adapt your strategy effectively.
For businesses wanting to make a lasting impact, tackling local SEO might seem tough, yet the rewards are worth it. These efforts bring you closer to people searching for what you offer right in your area, fueling growth and partnership opportunities. With steady efforts and strategic adjustments, your business can reach its local potential and become a trusted name in the community.
To enhance your business's presence in Dallas, consider collaborating with experts in the field. AXIS Creative Co. specializes in refining strategies to ensure your business reaches its local potential effectively. Explore how they can assist you with a local SEO strategy.